This chapter is about diving into Piano-Channeling and taking it to a next level also in visuals and marketing.

What is Piano-Channeling?

Hear me sharing the story, how it came to me getting into Piano-Channeling, while having two sound examples of live Piano-Channeling sessions.

I was sceptical at first if a digital piano can achieve what I want, enjoy and need for Piano-Channeling. I loaded my preferred piano-sounds into it and adjusted it to 432 Hz, which I checked sounded good before I bought it. I am very happy with this digital piano. Apart from a ready-to-record sound, the feeling when playing it comes very close to the feeling when playing the keys of an acoustic piano too. And it is always in tune. Time saving. And easy to transport. Yeah!

My friend Kira filmed all of this footage and gave valueable tips how to tell this story, when she visited me in Cyprus.

Exhibition Mind Body Spirit

16.-17. Nov 2024 - just after finishing the previous video - I played at the spiritual wellbeing fair "Mind Body Spirit" (MBS) in Limassol, Cyprus. This was the first real test in public, playing for random people that I have not met before. I may publish some of the songs later.

About half of the sessions got normal good feedback. People smile after it and so on.

And the other half were sessions with more connection, quite specific for the recipient. Some of the feedbacks:

A) One of the most surprising sessions: I somehow played things that had a lot of disharmony and it was pretty much against my music style and taste. Yet I felt for me like continuing to play that way. These are the moments where one can get unsure, but I learned to trust a process like this. This session got the following feedback: "I heared my inner world and understood it. It was a marvelous mess. Loved every second." It was the 13th session for me that day and when I saved the song, he said "13 is my lucky number.".

B) I played the first time for a "non-adult", an eleven year old girl. "In a few words, it felt magical" she wrote. Find her feedback on the first page with her attempt of writing english. Cute. Her mother helped her correcting it a bit.

C) "Feels like you played a bit of every part of my life. It moves things on so many levels."

D) A musician said: „it was very specific and like a poem sonata about my inner world and emotions. I would not write this music myself but it was so much for me.. I loved the scale and the chord progressions you chose.“

E) One woman was not feeling ready to go after the session. Some moments later she cried a bit and I stayed present to hold her. She was very thankful for everything.

F) In one case the session was able to unblock something stuck. I felt that his energy came so much more to life and he smiled all over the place afterwards. So grateful to see I can do such shifts.

G) "You can probably help me"

Find some more written feedbacks in the pictures.

Click on the pictures to enlarge

Usually I needed to explain a bit about what it is to the people coming by. But people also talk to each other .. so one came and just sat down for a session without asking a thing. One came back for a second session. I could not be happier with all this feedback.

It is now a tested, profound, unique experience.

The two days at the exhibition also included two people expressing, they are not ready for it. Which is good to be able to hear your inner voice and take only the experience you need in the moment.

Oh and I was wondering how exhausted I would feel after such a trip. Somehow I was not exhausted. I would have liked to play more sessions even at the end of the two days. Even the last one was with a good connection. My brain was quite full with all the impressions, but somehow this seems irrelevant for the quality of the sessions. And I got better with every session in establishing a link to the person.

Later I selected 11 out of those 23 sessions played at the exhibition as album:

The album cover is taken from the hotel room there.
11 songs, adds up to 49 published piano songs in total so far.

Piano-Channeling Interview with Anastasiya

A bit later, I met Anastasiya in Cyprus, reaching out for a massage, which I gave her in combination with Piano-Channeling afterwards. This video combines an interview with a full Piano-Channeling Session online.

In the next months, I gave a number of Piano-Channeling sessions for groups and individuals, while I was wondering what to do with all the music coming out of it. If I would put this on my existing Youtube or music-streaming-channels, it would just flood it and one would barely find the music released earlier.

And how to name those? Should the name reflect that it is sessions, like "Soul 1, Session 3" so the listener can start with a neutral position of hearing it, to see what it does for her or him? Should I cut a session into different parts so you can skip to the favourite parts or just release it as one 20-30 minutes piece of music, to keep the meaning of the session as a whole?

In February 2025, when I was finished with releasing all the music recorded in Sweden, the plan was to get into marketing it, to drive traffic on those songs. I knew otherwise not much is going to happen with them. I had bought myself some course about how to make it on spotify/online and I would have been ready to try the strategy suggested there: Buying ads on spotify or meta, until the algorithm on the streaming platform kicks in and delivers the song further. To reach that point for an unknown artist, this can take close to 1000 USD. Most give up after spending just a few hundreds and never get their money invested back. Without the algorithm's boost, your song will not get profitable and the key is to get enough data (about listeners who like the song), so it can work for you (and it does want to distribute new good music). And it was also made clear, that the song has to be good, a bad song will only fail faster with advertising and not be profitable. Which means as well, that you have to find the right audience.

Meanwhile I was invited to play in the Netherlands in July and preparation of marketing was starting there. I knew it will be tough to get people to a concert for an unknown artist like me. Thankfully the organizer found another artist who has a similar story regarding life and music as me, travelling all the way from Bali to Amsterdam. And a bit later, she got another artist from the Netherlands to support with guitar. Together in this setup with the organizer, it felt really good to go for it. So, let's see, how this works out.

And so, as I felt ready to go for the next level and focus on advertising, I asked somebody with experience in the online music industry I met in Cyprus, what she would suggest, before I put money into advertising. She suggested the music is too diverse, I would need to split every type of music into different accounts (one for handpan, one for piano, etc) in order to find the audience for each. Otherwise it will be too confusing for people, which also leads to a situation where the algorithm can not deliver help. And ads are too expensive, there is other ways like playlisting and collabs and organic growing through social media. Well.

Together with some other advise from her - to go for professional visuals, which represent the vibe of the music - that meant more or less: Starting from scratch again, at least in terms of marketing. I have never thought much about who my audience really is, why specifically they would like to listen to the music and where exactly I want to go with the music myself. Hm. My music mentor also suggested to focus on just one music project, otherwise it is not possible to become really good at something. My music probably needs to be one level better - and yes, my music is not too professional, it is DIY. I don't like to hear that, but it is good that I hear that. Because it is pretty complex to do all of it at once and I can get lost in trying to do all the things. Some artists also just focus on either the online world or playing shows - which again is already working in completely different ways.

So, after a bit of debating with myself, I decided to follow her advice and create new accounts for Piano-Channeling on Youtube and Streaming-Services. Before I was like "I don't want to split it, it creates even more complexity to manage for me". But now I know this is key to make it work. Which means, I also need to restrict myself and stay focused on one thing. Experience tells me, for me it can get boring after a while and I need something else occasionally in terms of making music, but for now I go all in on Piano-Channeling.

This was a process going over two months and with that decision made, my first Piano-Channeling concert was coming up in April. 10 days before the event, just one ticket was sold, and the venue wrote me an email that they are worried. I knew from other artists, that people decide late about going to a concert. So let's stay calm. A bit later I had a few more tickets sold and so I went for asking somebody to film it properly.

Then it was time for the concert itself. I was happy to have 14 people in the evening, which were mainly laying down on the ground, which was exactly what the small room could handle. Maybe "concert" is not the right word for this, maybe it is more a soundjourney, but I have to get used to this for myself ... for this stage I still think in terms of a concert for such an event.

Prior I made some thoughts on how I want the setup to be for this ideally and it was a first try on many levels. For example I decided to rotate the grand piano, so I can look straight to the audience. Which is something odd in the regular world of playing piano. The lid had to be opened as there was some rattling noise at some notes in the middle, otherwise the piano distributes the sound well even if the lid would be closed.

In this location, the piano was in a small extra room attached to the main building, which sounded a bit boomy and made the recording difficult to mix. So, I got into mixing pianos ... asking my trusted sound engineer and Chat-GPT, watching Youtube-Videos and experimenting with a bunch of plugins and settings. Starting with the question "What sound is suitable for my music?" and ending with a pleasant sound in my ears.

This took a month to develop for me. But I forgot to check how it would sound on a mobile phone (once in a while, when I try not to be too perfect): there was an issue with the high notes I found out when the first video was first released - it produced very unpleasant sounds on such small speakers, you just want to click it away ... so, one more round of adjusting and getting deeper into piano sound editing. Oh and then I also gave it a try to change the color from purple (stage light, old recommendation) to blue (new preferred color), while not messing up too much with the skin color and so. After some hours of tweaking, I was finally happy. Just to give you an idea, what is behind a short piece of music video like this:

This is the first released video at my new Youtube-Channel, dedicated entirely on Piano-Channeling.